DESIGN - The design of your website must be simple, elegant and user-friendly, not to mention it must cater to your target audience. If for example you are a patent attorney your site must appeal to engineers, inventors etc. not a suspect in a murder case.COMPETITION - Your site must set your firm apart from competing firms. The best way to accomplish this is to provide better content. Consider writing a few articles and posting them on your site. Provide free information or answer most commonly asked questions your potential or current clients are likely to have.
INTRODUCTION - Use your website to introduce other attorneys and associates in your firm. Potential clients like knowing who you are. Be sure to describe your academic and professional qualifications. You might also provide a strategic (likable) personal characteristic or hobby that will humanize you in the eyes of your potential client.
SEARCH ENGINE OPTIMIZATION - Consider hiring a SEO (Search Engine Optimization) consultant. Search engine optimization is the process of improving ranking in search engine results. Submit your site to search engines and legal directories. Submission is usually free and relatively easy.
(All Meet The Elite Profiles are Optimized)
NETWORK - Search for quality reciprocal links. Reciprocal links will increase your website traffic and boost your ranking in search engines. Again exchanging links is free and can’t hurt.
(Take advantage of the Meet The Elite Link Exchange.)
No Website
Realize that in the digital age not having a business website is practically taboo and could hurt your bottom line.
Share Your Thoughts
Feel free to let other MTE Members know what things have made your firm’s website successful. Just click below on the “Comments” button. You can post anonymously.
2 comments:
What has worked really well for me is buying Ads on Google. I then designed a special "landing page" for potential clients who click there. When they go to the landing page, i have a clear call to action, which basically makes them fill out some basic info. It then gets emailed to me and i call them ASAP. Great way to prospect!
Ryan
I have tried to use Google Adwords but i never seem to get any clicks and just seem to waste money. Plus the keywords i try are always very pricey. What works for you?
-Alan
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